본문 바로가기

리딩

(14)
William Gilbert and Magnetism William Gilbert and Magnetism A - Pioneers of the early science The 16th and 17th centuries saw two great pioneers of modern science: Galileo and Gilbert. The impact of their findings is eminent. Gilbert was the first modern scientist, also the accredited father of the science of electricity and magnetism, an Englishman of learning and a physician at the court of Elizabeth. Prior to him, all tha..
Running on empty Running on empty A revolutionary new theory in sports physiology. A For almost a century, scientists have presumed, not unreasonably, that fatigue - or exhaustion in athletes originates in the muscles. Precise explanations have varied but all have been based on the ‘limitations theory’. In other words, muscles tire because they hit a physical limit: they either run out of fuel or oxygen or they ..
GLASS - Capturing the dance of light GLASS - Capturing the dance of light A - Everyday uses of glass Glass, in one form or another, has long been in noble service to humans. As one of the most widely used of manufactured materials, and certainly the most versatile, it can be as imposing as a telescope mirror the width of a tennis court or as small and simple as a marble rolling across dirt. The uses of this adaptable material have ..
The harm that picture books can cause The harm that picture books can cause A There is a great concern in Europe and North America about declining standards of literacy in schools. In Britain, the fact that 30 per cent of 16 year olds have a reading age of 14 or less has helped to prompt massive educational changes. The development of literacy has far-reaching effects on general intellectual development and thus anything which imped..
The way the brain buys The way the brain buys Supermarkets take great care over the way the goods they sell are arranged. This is because they know a lot about how to persuade people to buy things. When yon enter a supermarket, it takes some time for the mind to get into a shopping mode. This is why the area immediately inside the entrance of a supermarket is known as the ‘decompression zone’. People need to slow down..
Measures to combat infectious disease in tsarist Russia Measures to combat infectious disease in tsarist Russia A - Systematic intelligence-gathering about external cases of plague. In the second half of the seventeenth century, Russian authorities began implementing controls at the borders of their empire to prevent the importation of plague, a highly infectious and dangerous disease. Information on disease outbreak occurring abroad was regularly re..
Doctoring sales Pharmaceuticals is one of the most profitable industries in North America. But do the drugs industry's sales and marketing strategies go too far? A A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her company's latest products. That day she was lucky - a doctor was avail..
Glow-worms Glow-worms A The glow-worm belongs to a family of beetles known as the Lampyridae or fireflies. The fireflies are a huge group containing over 2000 species, with new ones being discovered all the time. The feature which makes fireflies and glow-worms so appealing is their ability to produce an often dazzling display of light. The light is used by the adult fireflies as a signal to attract a mate..